Web Sites -

Organisation Web Sites

Supporting Your Members

It's not just businesses who enjoy an online presence, any organisation that has members can utilise the power of the internet to sell, inform and promote. Whether you are a not-for-profit organisation, or one which sells goods and services, whether you are a local sporting club, or an international group, all administrations can benefit from providing an online portal to it's members. Some of the various benefits are listed below.

Member Support

There are many ways that member support can be provided on a web site. For example, if a list of commonly asked questions and answers was provided on your web site, some of the load could be taken off telephone support calls in a DIY fashion, since members can refer to the web site to answer their questions. Another example might be the provision of digital copies of documents your members might require. If they lose it, they know straight away where they can get another copy without having to call you and ask for one. It's less work for you and more immediate service for the member.

Communication

Your web site is a great way to keep the communication lines open to your new or existing members. It's also a great way to collect feedback from them. The web site can help to create mailing lists for marketing emails such as newsletters or product specials. Once on your mailing list, your cost to reach them through email is virtually zero. There's no better way to keep members happy than by keeping in touch with them. Through a website you can interact with clients via online polls, chat rooms and special deals. When you keep in contact it shows members you care, one of the best ways to keep them coming back.

Email - The Ultimate Contact and Networking Tool

Has anyone ever asked for your organisations email address? Are you currently using a personal email address from your Internet service provider or a free email account like Hotmail for organisation contacts? You can raise the level of prestige and branding for your organisation with an email address that includes your organisation name or services. Personalised email accounts are always included when you set up a website.

Attract New Members through Search Engines

A large amount of research today is done online. By having your website listed on the top search engines, it can be listed under the results for any number of queries. For example, if you're having an information day on train sets and someone searches for "train info", your site could be the first selection listed under the results. We build all of our sites with search in mind.

Reduce the cost of serving members and running your organisation

Unlike any printed marketing materials or advertisements, a web site offers unparalleled ability to change. This means it's the best and most cost-effective way to offer the most up to date news on your products and services. Newsletters, reports, product specifications, brochures, member databases and other important organisational information can all be delivered via the web at a much lower cost than by post or fax.

Always open for business

Information about your organisation is available 24 hours a day, 7 days a week and for 365 days a year. With a website, members can view your products and services long after your normal operating hours. If you sell products online, you can accept orders while you sleep! It's a nice feeling to wake up in the morning and see that 10 products were sold overnight.

Expand your reach - near or far

With the internet, your web site (and therefore your message) can easily be accessed by anyone in the world, provided they have access to the internet. They can be someone in your suburb looking up your information or they can be interstate or halfway around the world considering your products and services. From the moment your site launches, you organisation is accessible all over the globe, any time of day.

Members Expect It

In today's world, the internet is the fastest growing source for information. Without a web presence, your organisation risks never being found by prospective members. People expect to be able to find more information about your organisation online today because a lot of research is done on the internet. If they can't find any, they may leave with a bitter taste in their mouth.

Instant Validity

As a member you want to know the organisation you deal with is legitimate and reputable. A well designed website, providing loads of information about your products and services, creates a feeling you're a valid organisation with whom they may like to deal.

Survey Your Audience

When a visitor enters your website, they're expressing an interest in your products, services or information. But how can you find out exactly why they came or what they're looking for? To gain a better understanding of your member base you can set up a survey to figure out exactly what potential members are most interested in and also learn what new trends are on the horizon. Site statistics can also show what features are most popular or what documents are downloaded the most.

Sell Your Products and Services Online

You've probably seen or heard about online stores, such as eBay, and most large retail businesses today have an online purchase facility. While these companies have huge infrastructures and massive marketing programs to drive their online business, it is possible to set up an online store in much the same way, just more modestly. There are countless online stores that thrive doing the same type of selling but on a smaller scale. Orders can be processed online without requiring anyone to handle sales calls or walk-in customers. They can be taken any time of the day or night, and completed efficiently and securely at your customer's leisure.

Improve your branding

By giving members reason to return to your web site, whether that be for support or information on new products and services, the act of continuous interaction with your web site gives you a capacity to maintain strong brand recognition with the member.

No matter whether you are a small, medium or large organisation we can create an internet presence for you, that you will be proud of! Contact us today for an initial appointment so you can start providing a valuable resource for your members, while drastically reducing your costs!

You can phone us on 07 3800 1509 to discuss your needs or email us at sales@virtuosoit.com.au